PANTONE COLOR OF THE YEAR 2024.
"Peach Fuzz is a light, delicate shade between pink and orange."
What would happen if we mixed two diametrically opposed styles?
A warm, welcoming color with cold, aseptic materials?
Can innovation reside in extravagance alone? Can mixing two worlds so far apart communicate something new?
Perhaps!
We believe in "cross-fertilization."
Corradino D'Ascanio, a helicopter designer, created the Vespa.
Coca-Cola was born as a drug.
Sushi has conquered the hearts and palates of the West.
We could certainly give examples of operations that didn't quite succeed as well as the previous ones, but that's not our focus.
Our idea behind this project is that sometimes experimentation should be done simply for the sake of it, without expectations, but simply to see the effect.
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