BNEXT — Spatial Branding & Space Integration - milan0 2024
The Intervention:
Upgrading and customizing the exhibition space for Bnext at Bricoday. Following a targeted branding strategy, AVNTGARD provided a rapid, high-impact customization package, transforming the standard booth surfaces and introducing bespoke merchandising assets designed to maximize product visibility at space.
Technical & Spatial Execution:
Full Wall Vinyl Wrapping: Executed complete graphic coverage of the existing perimeter walls using high-adhesion adhesive vinyl, seamlessly transforming the plain partitions into a continuous corporate branding surface.
Central Luminous Display Cube: Fabricated a prominent, centrally positioned volumetric display cube outfitted with an integrated illuminated top plane (piano luminoso), creating a high-contrast focal point that naturally draws attention to featured products.
Bespoke Plexiglass Countertop Displays: Designed and precision-manufactured custom-made plexiglass counter displays tailored to hold and showcase specific product lines directly at the primary client interaction zones.
The Intervention:
Upgrading and customizing the exhibition space for Bnext at Bricoday. Following a targeted branding strategy, AVNTGARD provided a rapid, high-impact customization package, transforming the standard booth surfaces and introducing bespoke merchandising assets designed to maximize product visibility at space.
Technical & Spatial Execution:
Full Wall Vinyl Wrapping: Executed complete graphic coverage of the existing perimeter walls using high-adhesion adhesive vinyl, seamlessly transforming the plain partitions into a continuous corporate branding surface.
Central Luminous Display Cube: Fabricated a prominent, centrally positioned volumetric display cube outfitted with an integrated illuminated top plane (piano luminoso), creating a high-contrast focal point that naturally draws attention to featured products.
Bespoke Plexiglass Countertop Displays: Designed and precision-manufactured custom-made plexiglass counter displays tailored to hold and showcase specific product lines directly at the primary client interaction zones.
