BNEXT — Custom Architectural Countertop Displays - 2024

The Intervention:
Design and fabrication of a bespoke series of countertop display units for BNEXT, engineered to showcase laminate material samples. The project bridges corporate identity and functional product design by translating the arrow symbol from the client’s logo into the primary structural geometry of the physical displays.
Technical & Material Execution:
Logo-Driven Structural Geometry: Deconstructed the brand’s iconic arrow symbol to form the load-bearing framework of the units, seamlessly converting a 2D graphic asset into a 3D functional object.
Calibrated Ergonomics & Scale: Developed the collection in multiple sizes and specific angular inclinations, each meticulously engineered based on the precise dimensions and weight of the laminate samples to ensure optimal visibility and user interaction.
Dual-Finish Acrylic Matrix: Fabricated entirely using a combination of transparent and frosted plexiglass, creating a clean interplay of light and opacity that accentuates the textures of the displayed materials without visual distraction.
Precision Branding Accents: Wrapped strategic architectural zones of the plexiglass structures in the brand's signature green corporate film, completed with high-fidelity applied logos for sharp brand reinforcement.