CRIOSTRANSFER — Chromatic Light & Luminescent Display Systems - milano 2023
The Intervention:
Designing and manufacturing a compact, high-impact exhibition booth for Criostransfer at Viscom, the Italian visual communications fair. The project centered on creating a complete, immersive visual experience, engineering a custom display system specifically designed to showcase screen-printed t-shirt graphics through a high-contrast interplay of raw materials and corporate-colored light.
Technical & Spatial Execution:
Backlit Plexiglass Display Matrix: Developed an innovative product-display system utilizing custom-colored, backlit plexiglass panels to mount and exhibit screen-printed t-shirts, transforming the textile graphics into vibrant, glowing artwork.
High-Density Luminous Zoning: Engineered numerous illuminated areas throughout the booth structure, integrating high-intensity LED systems that diffused the company's signature blue and red corporate colors across the entire booth.
Bespoke Iron Counter: Precision-fabricated a custom raw iron counter, introducing a heavy, industrial grounding element that structurally anchors the space against the lightweight, glowing acrylics.
Unified Technical Language: Applied the same translucent, backlit fabrication technique seamlessly across the primary booth architecture, signage, and custom furnishings to deliver a unified, gallery-grade environment tailored to a design-centric audience.
VIDEO
The Intervention:
Designing and manufacturing a compact, high-impact exhibition booth for Criostransfer at Viscom, the Italian visual communications fair. The project centered on creating a complete, immersive visual experience, engineering a custom display system specifically designed to showcase screen-printed t-shirt graphics through a high-contrast interplay of raw materials and corporate-colored light.
Technical & Spatial Execution:
Backlit Plexiglass Display Matrix: Developed an innovative product-display system utilizing custom-colored, backlit plexiglass panels to mount and exhibit screen-printed t-shirts, transforming the textile graphics into vibrant, glowing artwork.
High-Density Luminous Zoning: Engineered numerous illuminated areas throughout the booth structure, integrating high-intensity LED systems that diffused the company's signature blue and red corporate colors across the entire booth.
Bespoke Iron Counter: Precision-fabricated a custom raw iron counter, introducing a heavy, industrial grounding element that structurally anchors the space against the lightweight, glowing acrylics.
Unified Technical Language: Applied the same translucent, backlit fabrication technique seamlessly across the primary booth architecture, signage, and custom furnishings to deliver a unified, gallery-grade environment tailored to a design-centric audience.
VIDEO
