Humanaid — AI Transparent Emotions - Milano, 2024
Context & Challenge
An experimental booth designed to map and materialize the physical boundaries, frictions, and emotional touchpoints between Artificial Intelligence and human experience. Commissioned as a temporary corporate structure, the project rejected standard architectural boundaries to translate an abstract technological brief into a physical, transparent journey. The Recognition: Gold Winner at the 2026 IE Awards / DesignSkill for Temporary and Experimental Structures.
Spatial & Technical Execution
Holographic Immersion: Utilizing a massive, transparent LED wall to generate a 3D motion effect within the environment. This technical solution gave the fluid impression of digital images moving freely through the physical space, replicating the behavior of synapses in the human mind.
The Emotional Path: The layout was engineered as a strict psychological compression path, forcing a physical, face-to-face dialogue between the transient crowd and interactive technological interfaces.
Material Friction: A stark white, clinical, and minimalist architectural base contrasted sharply with high-tech elements that flooded the space with kinetic images and vibrant colors—a juxtaposition specifically engineered to maximize user focus on the sensory experience.
Result
The project successfully shifted the corporate narrative of AI from a cold digital tool into a shared, physical, and deeply emotional spatial asset.
AWARD
VIDEO
Context & Challenge
An experimental booth designed to map and materialize the physical boundaries, frictions, and emotional touchpoints between Artificial Intelligence and human experience. Commissioned as a temporary corporate structure, the project rejected standard architectural boundaries to translate an abstract technological brief into a physical, transparent journey. The Recognition: Gold Winner at the 2026 IE Awards / DesignSkill for Temporary and Experimental Structures.
Spatial & Technical Execution
Holographic Immersion: Utilizing a massive, transparent LED wall to generate a 3D motion effect within the environment. This technical solution gave the fluid impression of digital images moving freely through the physical space, replicating the behavior of synapses in the human mind.
The Emotional Path: The layout was engineered as a strict psychological compression path, forcing a physical, face-to-face dialogue between the transient crowd and interactive technological interfaces.
Material Friction: A stark white, clinical, and minimalist architectural base contrasted sharply with high-tech elements that flooded the space with kinetic images and vibrant colors—a juxtaposition specifically engineered to maximize user focus on the sensory experience.
Result
The project successfully shifted the corporate narrative of AI from a cold digital tool into a shared, physical, and deeply emotional spatial asset.
AWARD
VIDEO
