PRESA 17 — Domestic Minimalism & Custom Light Architecture - Cologne 2023
The Intervention:
Designed and constructed by AVNTGARD for Presa 17 at the Interzum trade fair. The project elevates a clean, linear booth layout through residential materiality, high-relief branding, and bespoke lighting fixtures, intentionally capturing the intimate atmosphere of the home furnishings sector.
Technical & Spatial Execution:
Linear Geometry & 3D Typography: Fabricated an elegant, understated linear framework embellished with high-precision 3D logos, adding structural depth and premium tactile quality to the minimalist walls.
Residential Color Palette: Curated a warm, sophisticated "domestic" color palette—deliberately avoiding cold, high-contrast commercial tones—to evoke the comforting and inviting feeling of a real home environment.
Bespoke AVNTGARD Tube Lighting: Specially engineered and manufactured 3 large-scale, 200 cm wide fully illuminated wall tubes. These custom-designed fixtures were seamlessly integrated into the structure to cast a precise, diffuse glow that accentuates the fine details of the products on display.
Design by Sofia Zamboni
The Intervention:
Designed and constructed by AVNTGARD for Presa 17 at the Interzum trade fair. The project elevates a clean, linear booth layout through residential materiality, high-relief branding, and bespoke lighting fixtures, intentionally capturing the intimate atmosphere of the home furnishings sector.
Technical & Spatial Execution:
Linear Geometry & 3D Typography: Fabricated an elegant, understated linear framework embellished with high-precision 3D logos, adding structural depth and premium tactile quality to the minimalist walls.
Residential Color Palette: Curated a warm, sophisticated "domestic" color palette—deliberately avoiding cold, high-contrast commercial tones—to evoke the comforting and inviting feeling of a real home environment.
Bespoke AVNTGARD Tube Lighting: Specially engineered and manufactured 3 large-scale, 200 cm wide fully illuminated wall tubes. These custom-designed fixtures were seamlessly integrated into the structure to cast a precise, diffuse glow that accentuates the fine details of the products on display.
Design by Sofia Zamboni
