SEICA FRANCE — Island Layout & Macro Machinery Showcase - lyon 2025
The Intervention:
Design and setup of a large island booth for Seica France at The Battery Show, engineered to maximize a 360° industrial machinery display and ensure high visibility across the exhibition pavilion.
The Intervention:
Design and setup of a large island booth for Seica France at The Battery Show, engineered to maximize a 360° industrial machinery display and ensure high visibility across the exhibition pavilion.
Key Elements:
Total Exhibition Perimeter: A four-sided open layout almost entirely occupied by operational machinery positioned along the outer edges to encourage direct visitor interaction.
Integrated Central Core: A centralized functional hub containing the reception desk and a service warehouse, customized with corporate colors and equipped with digital screens for technical broadcasting.
Overhead Truss System: A large suspended truss structure ensuring uniform, diffused lighting across the entire extensive exhibition footprint and machinery.
High-Impact Visual Branding: Suspended banners featuring institutional logos anchored to the aerial rigging, designed to maximize long-range brand visibility from across the fairgrounds.
Total Exhibition Perimeter: A four-sided open layout almost entirely occupied by operational machinery positioned along the outer edges to encourage direct visitor interaction.
Integrated Central Core: A centralized functional hub containing the reception desk and a service warehouse, customized with corporate colors and equipped with digital screens for technical broadcasting.
Overhead Truss System: A large suspended truss structure ensuring uniform, diffused lighting across the entire extensive exhibition footprint and machinery.
High-Impact Visual Branding: Suspended banners featuring institutional logos anchored to the aerial rigging, designed to maximize long-range brand visibility from across the fairgrounds.
