SIRAIL — Sketch-to-Build Engineering & Chromatic Identity - milano 2025
The Intervention:
Development and engineering of Sirail’s exhibition booth at Expoferroviaria, translated directly from a client's preliminary sketch. The design delivers a clean, linear environment using corporate colors as primary tools for spatial and brand definition.
Key Elements:
Lacquered Blue Flooring: A high-impact surface reflecting the corporate color palette, cleanly framing the booth's boundary.
5-Meter Central Tower: A dominant vertical feature acting as the architectural anchor, optimized to house the internal storage warehouse.
Iron Mesh Product Display: A custom metal mesh integrated onto one side of the central tower, specifically designed for anchoring and showcasing the client's physical products.
Compact Social Tables: Small-footprint meeting tables distributed strategically to facilitate fast networking and quick B2B touchpoints.
The Intervention:
Development and engineering of Sirail’s exhibition booth at Expoferroviaria, translated directly from a client's preliminary sketch. The design delivers a clean, linear environment using corporate colors as primary tools for spatial and brand definition.
Key Elements:
Lacquered Blue Flooring: A high-impact surface reflecting the corporate color palette, cleanly framing the booth's boundary.
5-Meter Central Tower: A dominant vertical feature acting as the architectural anchor, optimized to house the internal storage warehouse.
Iron Mesh Product Display: A custom metal mesh integrated onto one side of the central tower, specifically designed for anchoring and showcasing the client's physical products.
Compact Social Tables: Small-footprint meeting tables distributed strategically to facilitate fast networking and quick B2B touchpoints.
