SOGO — High-Density Display & Visual Branding - milano 2025

The Intervention:
Design and setup of a compact booth for Sogo at Bricoday, engineered to maximize product display capacity and ensure high visual impact within the exhibition hall.

Key Elements:
Custom Display Perimeters: Total utilization of perimeter walls with bespoke, integrated-lighting shelving units to showcase a vast product catalog.
Parquet Flooring: Selection of a parquet floor to create a warm, welcoming, and high-end atmosphere.
Macro Lightboxes & 3D Branding: Large-scale lightboxes with high-relief 3D logos to maximize long-range brand recognition.

VIDEO